Are you a video producer or editor? Do you know how to post your work on video sharing websites like YouTube? You’ll be pleased to know that videos may be shared on all social networking Sites. In reality, a lot of video artists are swarming to popular social media platforms like Instagram to advertise their work. YouTube Music Video Promotion via Instagram will help your cause because Instagram has already made a name for itself as a popular platform for sharing visuals like videos and photographs. So with that in mind, how can you sell your Instagram video content?

In this article, we’ll go over 8 effective ways to promote your YouTube Music videos and channel on Instagram.

  1. Utilize Direct Message Groups to Your Advantage

Instagram added a new feature last year that enables users to look for and join direct message (DM) groups on the platform. Members of these exclusive groups will only post information in subject areas that interest them. An active group member is required to post new content, then message other group members to request likes and comments on the video. Simply ask your top influencers in that market to join a DM group by sending them a message.

YouTuber Nancy Badillo claims that in addition to like and commenting on your Instagram video post, DM groups will be expected to share it in order to encourage viewer engagement with the original content—your video. So, it pays off greatly to be in a DM group that will be loyal to both you and what you have to offer (which is video content).

To join an Instagram DM group, do the following:

Tap the Message/Lightning Bolt symbol located on the right side of your screen.

Next, enter a subject or area of interest into the Search box. When you confirm, you’ll see various profiles that fall under that category or activity.

You’ll be sent to an account’s Instagram Messaging section when you click on its name.

Then you can send them a short message politely requesting to join their direct communication group. Make sure to introduce yourself.

Tell them what you do on Instagram (or what interests you). AND express your gratitude for reading your message.

  1. Tag Accounts That Repost Videos Like Yours

Make sure to tag them when promoting your video if you find that numerous Instagram users who are similar to you are creating and sharing content that is comparable to yours.

According to Social Media Examiner, you can tag someone or a business on Instagram in or on the picture of your original post. As a result, you can tag numerous accounts on that first post to build buzz; more buzz means more marketing.

  1. Off their Instagram feed, direct them to YouTube

You can send viewers from Instagram to YouTube by placing a link in your bio, believe it or not. By updating your profile, you can change your bio by including a link to your YouTube account.

An great example is YouTube video creator Amy Landino, who has over 65K Instagram followers. Her bio contains a link to her most recent YouTube video.

Use Instagram bios for business.

How to Create the Greatest Business Instagram Bios

Similarly, if you’re a YouTuber, why not advertise your channel in your Instagram bio? In your bio, you can link to your most recent video, your most well-liked video to date, or your YouTube channel as a whole.

  1. Share promoted material on Instagram

Branded content has already proven to be a gold mine for many influencers, especially YouTubers. Hence, when promoting your videos on Instagram, look for sponsorships that are pertinent to your area of expertise.

Marketing Mag advised that you focus on your audience while you look for a sponsor (or sponsors) to help you promote your video content. Even if you permit reposting, make sure your branding is visible on the page to ensure that the proper party is given credit for the original posting.

  1. Create a Habit of Active Publishing

While it’s important to post frequently on Instagram, it’s also important to know when and how to post. To put it another way, you’ll need to schedule when you’ll advertise your videos just like you would your video creation.

As of May 2021, the following appears to be the consensus regarding the ideal publishing times, according to Sprout Social:

Tuesdays, 11 a.m. to 2 p.m., and Monday through Friday, 11 a.m. to 2 p.m.

Although while weekends are great for promoting videos, most people agree that Sunday is the “worst day” to post anything. It is therefore recommended to have a quick look at Instagram’s “Insights” section.

  1. Use Effective Hashtags

You can no longer utilise a significant number of hashtags without giving them some thought. In fact, using the Correct hashtags is essential if you want your video marketing to be effective rather than obnoxious.

According to Sprout Social, the best practise is to use one to three hashtags every post. In order for your post to be pertinent to your topic, you must also select the most widely used hashtags. One of the best techniques to discover the most effective hashtags is to:

Check at the hashtags that your favourite Instagram users (those with thousands or millions of followers) frequently use in their images.

Type a topic, niche, or interest in the search bar. Next, press the “Tags” column in the search results. Among the search results, locate the ones that are most pertinent to your video.

  1. Utilize IGTV and Stories to your advantage

To increase your fans and viewers, be sure to embed your YouTube video into IGTV. Upload videos that are pertinent to your specialty, behind-the-scenes footage, or just sneak peeks of upcoming YouTube videos.

How to Create Fresh Leads for Your Company Using Instagram Stories and IGTV

To cross-promote your IGTV video, don’t forget to post it on Stories!

  1. Add links to videos in your stories


Finally, in addition to putting a video link in your profile, you may also include a video link in your Story. Remember that in order to qualify, your account must be verified or have at least 10,000 followers.


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